NEW Co VIP Opening event


Writer/Social media specialist: Melissa DiVietri            Photographer: Leonard Beck


NewCo VIP plenary kicked off an exciting evening on Wednesday, September 17th at 6:00PM at the Madison Building. With a networking reception with food and drinks. The key speaker was a New York Times best selling author, “The Hunt: Target, Track and Attain Your Goals” David Farbman. Farbman discussed his challenges and how to create a highly successful media company. Following the keynote speaker was a discussion by local business owners on “How Detroit Entrepreneurs Are Transforming Neighborhoods.” This panelist was moderated by John Notarianni from Issue Media Group.


Detroit Entrepreneur Panels:

Rufus Bartell from Simply Casual

Alicia George from Motor City Java & Tea House

Hugh Yaro from Craft Work

Scott Rutterbush from Great Lakes Coffee

After the key speaker and panel, a cocktail hour for networking overlooked the rooftop of the Madison Building to conclude the VIP Plenary Kick-Off. Special thanks to the platinum sponsor, 3DXcite.



NewCo was founded by John Battelle and Brian Monahan in 2012. NewCo’s mission is to “connect and celebrate the companies, people and practices that create a positive and sustainable approach to business in today’s modern working city.” NewCo is a conference where business professionals support the community by coming together. This is an opportunity for everyday individuals to meet with companies that they may not normally have the chance too. This is an event experience to mashup companies in an open studio for individuals to tour. You pick which sessions or companies that you’d like to see.

Some participating companies included Team Detroit, Shinola Detroit, Skidmore Studio, Ponyride, Detroit Labs and TechTown Detroit. A full list of participating companies are found here.



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2 thoughts on “NEW Co VIP Opening event

  1. Pingback: New Co. Video | MODE Detroit

  2. Pingback: NEW Co. 2014 | MODE Detroit

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